By Lisa Westmoreland,  editor of Hello, Jell-O! (Ten Speed Press, February 2012) by Victoria Belanger.

Photos by Jenn Bakos

One day during my college years, I was helping a friend build a set for her play. She went to get a large wooden block (to serve as a chair, or a bed, or a desk—in college theater, blocks can be anything). She came back without the block.

“Where’s the block?”

“Bill Cosby is sitting on it.”

What?! It was so random, I thought she was joking. So I went to see for myself. I peeked through a little window in the door, and, lo and behold, there was Bill Cosby. Sitting on my block.

It was then that I was faced with the quandary every college student must face at one point or another: When Bill Cosby is sitting on your block, do you ask him to move?

The answer, I concluded, was decidedly no. You let him rest.

(I later found out that he was waiting in the wings for a talk he was about to give at the auditorium, so it wasn’t quite as random as it appeared at the time.)

Years later, when the manuscript for Hello, Jell-O! landed on my desk, my mind took me back to that day, to the vision of Bill Cosby sitting on a block, looking as though he could bust out with a hearty “JELLLLLLL-O JIGGLERS!” at any moment. And that’s the magic of Jell-O: it conjures memories from the past—not just mental associations of lovable spokespeople and goofy commercials, but also of simpler times when the only requirement for good food was that it was bright neon. (If you want to relive the magic, or just remind yourself that even Santa loves Jigglers, check out this old Bill Cosby Jell-O commercial here: http://bit.ly/z07Wbf.)

But Hello, Jell-O! was also something more. It was Jell-O reinvented for who I am today, with fresh ingredients (fruits, spices, teas), vegan options (agar-agar), and, ahem, champagne. The author, Victoria Belanger (aka the Jello Mold Mistress of Brooklyn), features recipes that take advantage of those nostalgic aspics of the fifties and Jell-O treats of the eighties, but with a modern wink that implies that only those who don’t take themselves too seriously can get seriously into gelatin. With suspended herb leaves and stained-glass effects, it’s hard to tell whether to eat these creations or display them at the MOMA. (And who says you have to choose?)

After acquiring the book, we had to figure out how to do a photo shoot with gelatin at center stage. Would we be able to capture the inner glow of the Jell-O with natural lighting? Would we be able to make clean, non-wobbly slices of the gelatin for picture-perfect pieces? How do you style . . . Jell-O? And (drumroll, please) would we be able to get that gelatinous lump successfully out of the mold?

The Petite Watermelons await their cover close-up

Luckily, the answers to these questions were: yes, yes, colorfully, and yes. (And if you’re wondering whether I taste-tested all the recipes, that answer would also be yes; the Raspberry Cosmos were incredible, and I’m planning on featuring them prominently at my next party.)

Step 1: Prop that Jell-O shot!                                             Step 2: Stab that gelatin!

Months later, as we approach Hello, Jell-O!’s publication (February 28), I find myself wondering what Bill Cosby might think of these jiggly versions of Chai Tea Panna Cotta, Champagne and Strawberries, Hot Chile Chocolate, Root Beer Float Squares, and Cherry Cream molds shaped like Swedish Fish.

In my mind, he holds two bright yellow Jigglers stars over his eyes and exclaims (as he used to say in those Pudding Pops commercials): “Real Jell-O gelatin . . . only cooler!”

Propping the Cherry Cream mold, sashimi style

This book is not sponsored by, endorsed by, or affiliated in any way with JELL-O®. JELL-O is a registered trademark of Kraft Foods.

Can’t decide if you want to make the Cherry Cream mold or the Petite Watermelons first? Author Victoria Belanger told us her five favorite jello mold creations here. For recipes from Hello, Jell-O!, check out the excerpt below:

Recipes From Hello, Jell-O! by Victoria Belanger

But the question is, of her creative concoctions, which are the Jello Mold Mistress’s all-time favorites? She tells the Recipe Club here, with picks from her book and her blog.

A giveaway! Head on over to our Facebook page to submit a photo of your most amazing jello mold creations. The five best (as chosen by the author) will receive a signed copy of Hello, Jell-O!. Enter here! Submission period ends March 28, 2012.

1. Peaches & Cream {As seen on The Chew!}

As one of my earlier Jell-O mold creations and my first attempt at a more complicated construction, this Jell-O mold has a bottom layer of sweetened condensed milk and a top layer of peach slices suspended in peach gelatin (with an option to add a little peach schnapps). I was very pleased when I unmolded it and realized that the arrangement of peaches resembled a sunflower! Very appropriate for the summer BBQ where it was served.

2. Summer Fruit Pie

A gelatin pie is a light and refreshing alternative to using a Jell-O mold. I used a shortbread crust with a layer of sweetened condensed milk (cream cheese would also be good) topped with summer fruits suspended in peach gelatin.

3. Chocolate Raspberry Mousse Cups {Get the recipe}

This recipe takes Jell-O a step further by serving it in its own edible chocolate container. Both the chocolate cups and the raspberry mousse inside are very simple to make, but the finished project will impress your friends and make it look like you spent hours slaving away in the kitchen.

4. Sparkling Champagne & Strawberries {Get the recipe}

This was the first Jell-O mold I made with unflavored gelatin powder rather than the standard pre-packages gelatin mixes. When using unflavored gelatin, you can build your flavor combinations from scratch, as I did with this celebratory Jell-O using champagne, ginger ale, and strawberries. This recipe can be made into a large mold, or served in individual champagne classes.

5. Coffee Kahlua

An ideal Jell-O for serving at your next dinner party, these mini Jell-O molds made with coffee liqueur, freshly brewed coffee, and sweetened condensed milk are rich, indulgent, and easy to make. This recipe combines the classic after-dinner coffee/cordial/dessert course into one easy step!

This book is not sponsored by, endorsed by, or affiliated in any way with JELL-O®. JELL-O is a registered trademark of Kraft Foods.

Recipes From Hello, Jell-O! by Victoria Belanger

As blogger and photographer Victoria Belanger–aka the Jell-O Mold Mistress of Brooklyn–says in her new book Hello, Jell-O! (out Feb. 28!!), “champagne is a sign that something special is going on.” Champagne and strawberries in a jello mold–this celebratory creation is bound to be a showstopper at your Valentine’s Day festivities.

Sparkling Champagne and Strawberries Jello

from Hello, Jell-O! by Victoria Belanger (Ten Speed Press, February 2012)
Makes 7 to 10 individual molds or one 7-cup gelatin mold
3 tablespoons (3 envelopes) unflavored gelatin powder
2 cups cold water
1 cup sugar
11/2 cups cold champagne
11/2 cups cold ginger ale
1 cup sliced fresh strawberries

In a saucepan, sprinkle the gelatin evenly over the cold water and allow the gelatin to absorb the water for 2 minutes. Bring the water to a boil over high heat and stir until the gelatin is fully dissolved. Remove from the heat.
Transfer the gelatin mixture to a bowl, add the sugar, and stir until dissolved. Stir in the champagne and ginger ale. Refrigerate until thickened (see page 9). Fold in the strawberries and spoon into 7 to 10 individual molds or a 7-cup mold. Refrigerate until firm (see page 9). Unmold and serve.